It’s a lovely piece that I hope reaches a large audience. What is surprising is the explicit focus on connecting urbanization and biodiversity loss. The ad seeks to shift the ways in which city dwellers envision the world.
This is brilliant. Now that more than four billion human beings — half of the human population — live in urban settlements, fostering a deeper understanding of connections between humans and nature and our intertwined futures has become increasingly difficult. Yet this remains a central challenge for our civilization, as it continues to press alarmingly against planetary boundaries.
According to the description of the video:
Biodiversity is the variety of life on earth including ecosystems, species and genes. We are part of biodiversity and our lives depend on it. And this life supporting biodiversity is disappearing from our cities at an alarming rate. Today it is the sparrow, but tomorrow it could be us.
Amanda Reed writes in the Worldchanging article:
While the video above is more about a problem than a solution, I think it is a compelling way to communicate the issue of biodiversity and interconnectedness to a large audience, which in turn can perhaps spur greater action and interest in solutions. The trick though, is to grasp the large scope of the issue, and spur action at the right scale and speed.
Reed goes on to suggest that the actions for change recommended by the Biodiversity Campaign are overly limited to the individual scale and, hence, insufficient to address the “large-scale systems of industry” that drive global biodiversity loss. Indeed, the problems are in large part systemic, making change necessary at many levels.
Business decisions make sense from a narrowly economic perspective optimizing the path from source to market. New reports connecting business and biodiversity — such as The Economics of Ecosystems and Biodiversity (TEEB) — will help to educate the business community and policy makers, expand consideration of ecosystem services, and tip businesses towards less harmful options.
Campaigns that reframe our relationship with nature – specifically as an urban species – serve as an important complement.